Infomatrix

Analytics & Cookie Consent

Google Analytics, Search Console and a cookie banner set up correctly, so you know what works and respect your visitors’ choice.

Which pages are visited, where do visitors come from and which ads bring enquiries? Web analytics answers these questions, but only if it is set up correctly and in line with data protection. We set up Google Analytics 4 and Google Search Console, measure the actions that matter to you, e.g. enquiries, calls or purchases, and connect your ads.

A cookie banner asks visitors for their consent before analytics or advertising cookies are set, as required for visitors from the EU and recommended under the Swiss Data Protection Act. We set it up, make sure tracking only starts after consent and adjust your privacy policy notes. Our free website check shows what your website uses today.

Key Features

Google Analytics 4

Set up with the actions that matter: enquiries, calls, purchases.

Search Console

See how you are found on Google and fix problems early.

Cookie consent

A clear banner; tracking only starts after consent.

Simple reports

A short overview of the numbers that matter, explained in plain words.

Our Process

Check

We look at what your website measures and sets today.

Set up

We set up analytics, Search Console and the cookie banner.

Test

We test that tracking starts only after consent and measures correctly.

Explain

We show you the reports and what to look at.

Frequently Asked Questions

Swiss law does not require consent for every cookie, but you must inform visitors in your privacy policy. If your website also addresses visitors from the EU, consent is required for analytics and advertising cookies. A banner is the safe choice.

Related services

Online Advertising

Ads on Google, YouTube, Facebook, Instagram, TikTok or LinkedIn that reach the right people, set up carefully and checked regularly.
Explore service

Search Engine Optimization (SEO)

A beautiful website is of little use if your potential customers cannot find it. Our SEO work is designed to improve your visibility on search engines like Google, driving organic traffic to your business.
Explore service

Website Maintenance

Websites are not "set and forget" tools. Software evolves, and security threats change daily. Our maintenance ensures your website remains secure, functional, and up-to-date, protecting your investment and your reputation.
Explore service

Want to know what works on your website?

Start with a free website check, or ask us for a quote.

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